Seven Things Churches Can Learn from the Media During Super Bowl Week

It is Super Bowl week! For football fans, like myself, this is the crème de la crème of all weeks in sports. Two teams will strap on their pads, wear their team’s jerseys, and charge the field with hopes of winning the ultimate title in American sports.


I love Super Bowl week. I love sports media, sports talk shows, and of course watching the actual game. All of this being said, churches can learn some lessons from the media during Super Bowl week . . .


  1. Tenacity


Have you ever watched media day at the Super Bowl? It’s the Monday night of Super Bowl week every year. Members of the media tenaciously go after players they want to interview. They take a no holds barred approach to talking to their target.


Churches could take a page out of this playbook. Most churches lack tenacity in sharing the Gospel. If the media is this aggressive in asking silly questions to members of football teams, can’t churches become more urgent in asking people if they have a church home, or asking them if they died today if they knew they’d go to heaven?


  1. Repetition of the Message


During Super Bowl week, the media tells you several layers of the same story lines. They do it over and over and over. Apparently, people don’t mind, because they wouldn’t do it otherwise.


Christians have one primary message—one primary story line—that Jesus is the Son of God and salvation is through a personal relationship with Him.


Will we, the churches of the Lord Jesus, learn the need to just pound away at expressing the same message over and over?


  1. Excellence


Look at some of the sets at the Super Bowl. They’re beautiful. They’re shiny. They’re compelling. We expect such excellence from the media, don’t we?


Do you expect a high enough level of excellence in the ministry you lead? I’m not saying you have to spend millions of dollars on a set like the major networks will do this week at the Super Bowl. What I am saying is that within the realistic parameters you have at your church, are you leading with the excellence God deserves?


I use this phrase over and over in my ministry, and I learned it from my time under Jack Graham’s ministry: Excellence in all things and all things to the glory of God!

Excellence in all things and all things to the glory of God! (click here to tweet this)


  1. Enthusiasm


There is definitely enthusiasm from the media, and the fans, as you get closer and closer to the Super Bowl. When you boil it down, these people are excited about a mere football game.


The word “enthusiasm” often describes an emotive experience of excitement. The word derives from two Greek words: en (in) + theos (God). So, “enthusiasm” literally means “in God.” True enthusiasm only comes from a connection with the Lord Jesus Christ.


If you have God in your heart, you have true enthusiasm. If you have Him, then show it. Show people you’re pumped to have the one true God indwelling you! The media pumps up the people they influence for mere football teams. Let’s learn from them and be reminded by them that we need to encourage people to be excited and enthused because Jesus is here and He is alive!


  1. Organization


Have you noticed how organized the media is during Super Bowl week? They prepare far in advance for what they view as the most important time of the year for them.


Here’s a simple question of application: Are you organized with excellence to tell people the message you’re preaching? Do people see you thinking far ahead about how to most efficiently proclaim the Good News? More importantly, does Jesus see that?


I’m a frequent listener to the Dan Patrick Show. Last week, Dan explained all of the preparation he and his team have done to ensure their efforts are maximized and their message is broadcast to more people than ever before.


This made me think about my leadership. It made me ask myself if I’m doing all I can to see people come to Christ through my ministry.


  1. Importance of Advertising


In order to advertise during the Super Bowl, you’re looking at spending a whopping $5,000,000 for a 30 second spot. Of course, that would be ridiculous for a church to spend that kind of money, but my point is that advertising is valued by nearly every person in the business world, and by every person in the media itself.


I’m blown away at how few churches advertise. Many don’t even do so via word of mouth. I guess they just expect people to magically show up.


Recently, I wrote about how and why churches should advertise on Facebook. This is just one of many ways you can advertise your church. The Easter marketing strategy I’ve explained is another process of advertising.


Learn from the media during Super Bowl week, and grasp the importance of advertising for your ministry!


  1. Tell Compelling Stories


The Super Bowl is more than just a game; it is an experience. I love hearing the stories of different players and coaches during Super Bowl week. The stories are told in a compelling manner.


I believe the next major trend in churches will be a greater emphasis on telling folks’ compelling stories of life-change. TV networks sacrifice bulks of airtime for the sake of telling compelling stories.

I believe the next major trend in churches will be a greater emphasis on telling folks’ compelling stories of life-change. (click here to tweet this)

Churches need to move forward in telling the story of Jesus in a compelling manner, and telling stories of lives changed with excellence. Brady Shearer has discussed this a lot.


Let’s learn some lessons from the media during this Super Bowl week and reach more people with the Gospel of Jesus Christ! Have any additional thoughts on this? Let me know in the comments below.


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