You can LISTEN to this blog post by scrolling to the bottom of this page or via iTunes.
Facebook is the gargantuan on the internet that gobbles up attention from people all over the globe. Wherever there is attention, churches need to go there, put a flag in the ground, and charge hard to make a difference.
Here are some Facebook statistics to blow your mind:
- 1.71 billion active users
- 823 million of those are mobile-only users.
- 1.083 billion daily active users
- 47% of Facebook users only access their platform through mobile.
- Facebook adds 500,000 new users every day; 6 new profiles a second.
- 72% of all US online adults visit Facebook at least once a month.
- 38.6% of the online population uses Facebook.
- Users spend an average of 20 minutes per day on Facebook.
1. Be a telephone, not a megaphone.
Facebook should not just be used as an avenue to blast out announcements, but should be utilized to leverage interaction and engagement. Practically, how is this done?
- Ask open ended questions. e.g. What song blessed you most at church this morning?
- Interact with people when they comment.
- Don’t just talk about you or your church . . . talk about the reader of the content, too. Nobody likes it when someone talks about themselves all of the time.
2. Leverage Facebook Live.
Recently, my church family opened a brand new building for our student ministry. As the construction was taking place, my team and I would go live on Facebook to give updates. It added so much excitement to the church. People talked about the videos and it generated major buzz.
Something I love about Facebook Live is that it is so simple. Just bust out your phone, click the Live button, and GO!
3. Stream your services.
Live streaming of a church service used to be super hard, but not any more. When people are sick, out of town, or at work, this is a way for them to remain engaged.
4. Post shareable content.
Recently, my staff team and I have been engaged in a small “prank war.” We’ve streamed several of these pranks on Facebook Live on the church’s page, and people have shared the content like crazy. For some reason, just having fun and being “normal” resulted in more people wanting to share the church’s info.
Other things you could do with this include key quotes or images from the pastor’s sermons, expressions of people or current events for whom the church is praying, and practical resources to help people move to another level in their lives.
Facebook is a fantastic tool that, when leveraged with intentionality, can move your church’s impact to another level. Do you have any additional ideas of approaches churches should take on Facebook? Let me know in the comment section below.